AI KnowledgeHub
AI, marketing & the changing commercial web.
Make sense of the change.
Build something useful.
Research, explanations and practical experiments for people making AI useful in marketing, commerce and creative work.
Selected reading
Browse the libraryYour Marketing Agent Needs a World, Not Another Prompt: Building Marketing Agentic Systems the Palantir Way
A marketing agent needs a reliable way to connect a request to real campaigns, approved requirements, evidence, permissions, and outcomes. Palantir's Ontology offers one useful model for that operational layer.
When Your Customer Stops Opening Your App: Marketing in the Agent-Owned Web
As agents carry customer goals across services, apps may become capabilities inside longer workflows. What changes for discovery, retention, authority, and marketing when the interface is no longer the relationship?
The Anti-Slop Marketing Stack: How Brands Stay Distinct When Everyone Has AI
AI has made content production cheap. Cannes shows what becomes scarce next: judgment, memory, taste, evaluation, and the systems that help brands recognise what deserves to exist.
Distribution Alone Is Not a Moat: The Growth Playbook for the GPT Ads Era
Meta, YouTube, Google and ChatGPT do different jobs in a company’s growth system. AI is making each one easier to operate and easier for competitors to copy.
Follow a question
All reading pathsBuilding marketing agents
Design the work, connect the runtime and tools, operate an OpenClaw assistant, then maintain and share the workflow. The final article is a technical companion for implementation decisions.
Search, memory & intention
How systems form, retain, and revise interpretations: from the reasons to trust a source, through the memory of an intervention, to an account of a person’s goal.
The changing commercial web
When agents mediate customer choice, what can a business control, what must it verify, and what is it renting? Five essays connect trust, platform power, customer relationships, commerce readiness, and defensible growth.
Open the source.
Work with the idea.
Reusable skills, engineering guides, and experiments. A place to inspect how an approach works and where it still needs testing.
Explore the lab
What would make AI useful
in your work?
Bring a specific question about a marketing or commerce workflow, an AI product, or an agent you are building. We can explore the problem, what a useful result would look like, and whether I can help you get there.
Start a conversationdessi@ai-knowledge-hub.org