AI in practice.
In your inbox.
Understand how AI is changing marketing, commerce and creative work. Judge what matters, and explore practical ways to use it.
A reason to keep exploring.
One useful email each week: a question that matters, the evidence behind it, and a practical example or resource to explore.
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You can also read AI Knowledge Hub on Substack.
What we’ll explore
- The changing commercial web
- How AI shapes discovery, customer choice, advertising and the relationships businesses can build.
- Creative judgment
- What makes work distinctive and useful when generating more of it becomes easy.
- Agents at work
- How skills, tools, evidence and human decisions come together in a dependable workflow.
From Dessi
I’m building this publication around research, thoughtful explanation and practical experimentation. The email is a way to follow the work and take part in the questions it raises.