Go to Market
When Your Customer Stops Opening Your App: Marketing in the Agent-Owned Web
As agents carry customer goals across services, apps may become capabilities inside longer workflows. What changes for discovery, retention, authority, and marketing when the interface is no longer the relationship?
The Agentic Commerce Readiness Stack: From Product Discovery to Authorized Action
Commerce readiness needs two kinds of evidence: that an agent can interpret a product for a defined need, and that any action follows verified authority. Simulations help test hypotheses but do not establish visibility on shopping platforms.
The Enterprise AI Adoption Framework: Four Parts for Governed Innovation
A practical framework for turning practitioner experiments into supported organisational capability through an approved catalogue, a bounded sandbox, a clear promotion path, and shared education.
Portable Intelligence: What Plugins Are and How Marketing Teams Can Use Them
A practical guide to packaging marketing skills, tools, and workflows for agent platforms, with a current comparison of Claude Code and OpenAI plugin formats, portability limits, and team governance.
A New Front Door: What OpenAI DevDay 2026 Means for Brands, Reach and Marketing Operations
What DevDay's connected announcements mean for brand discovery, persistent customer tasks, shared marketing work and software adoption, with a practical workflow for building and evaluating a useful service.
Meta Built the Ad Machine. OpenAI Built the Agent. Who Controls the Agentic Marketplace?
Meta and OpenAI approach agentic commerce from opposite directions. Follow the complete system to see how customer delegation, merchant access, payment, memory and measurement could reshape platform power.