Building marketing agents
Design the work, connect the runtime and tools, operate an OpenClaw assistant, then maintain and share the workflow. The final article is a technical companion for implementation decisions.
The Agent Architect's Playbook: Designing Marketing Work and Reusable Skills
Start with a design brief, success criteria, shared terminology, and a reusable weekly-review skill.
The Anatomy of a Marketing Agent: From Request to Verified Outcome
Turn the brief into runtime responsibilities, evidence-preserving handoffs, and an orchestration choice.
The Muscles of the Machine: Designing the Marketing Agent's Tool Layer
Implement a bounded reporting capability and preserve its contract through MCP, CLI, or both.
Your OpenClaw Marketing Agent: From Setup to Reliable Operation
Bind the shared skill and tools to an OpenClaw workspace, approved private destination, and scheduled jobs.
The Code Agent's Playbook: Maintenance, Security, and Controlled Improvement
Repair and release the supporting software, then improve the harness through reviewed changes.
Portable Intelligence: What Plugins Are and How Marketing Teams Can Use Them
Package the accepted workflow for teammates and verify each host, installation, and update path.
The Deterministic Core: Algorithms and Data Structures for Marketing Agents
Technical companion: consult the search, ranking, scheduling, and memory patterns when implementation needs them.
Companion reading
Your Marketing Agent Needs a World, Not Another Prompt: Building Marketing Agentic Systems the Palantir Way
Operational model: define the objects, requirements, and evidence the runtime handles.
Secure Marketing Agents: A Reference Architecture for DV360 and Google Ads Automation
Action authority: use the ad-platform grant and executor reference when adding writes.
The Enterprise AI Adoption Framework: Four Parts for Governed Innovation
Team adoption: move a practitioner workflow into governed, supported use.