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Search, memory & intention

How systems form, retain, and revise interpretations: from the reasons to trust a source, through the memory of an intervention, to an account of a person’s goal.

Research / Meaning & memory

The Phenomenology of Search: From Similarity to Reasons for Trust

Start with representation: how search relates descriptions, and why a relevant source still needs reasons for trust.

12 min read
Research / Meaning & memory

Memory & Agency: What Should an Agent Remember?

Carry the evidence forward: distinguish records from lessons, design fast assistance and slow review, and test what memory changes.

16 min read
Research / Meaning & memory

The Geometry of Intention: What Behavior Can Tell Us About Human Goals

Interpret a visitor’s current task: connect context, competing explanations, patterns, and permitted responses without treating an inference as fact.

16 min read

Companion reading

Experiment / Systems & agents

Building to Learn: What Three Weeks of Prototyping Taught Us About Agentic Marketing Optimization

Experimental companion: follow synthetic findings through observation, review, and reuse.

16 min read
Essay / Human agency

The Empowerment Imperative: What Should Agentic Marketing Optimize?

Human purpose: decide what a response should protect as well as optimize.

12 min read